Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in [...]
A newspaper goes through many hands before reaching your doorstep. The same applies to all those tweets and social media posts. It goes through various eyes before reaching you. It's easy to know the first individual that interacted with your post. But it is not easy to know the [...]
Do you increase or decrease your marketing spend during economic uncertainty? This is one common question making rounds on internet since the spread of covid. I believe it's not about marketing spend but marketing activities. Economic uncertainties are the best time to increase your marketing activities. It's a fact [...]
Consumer behaviour has entered an ever moulding space in a post Covid world. A few of those changes consumers are willing to keep and discard the rest. That means, marketers need to be proactive in understanding the change. Empathy, Emotion, Context and Giving (EECG) is what will decide the [...]
