Do you increase or decrease your marketing spend during economic uncertainty? This is one common question making rounds on internet since the spread of covid. I believe it's not about marketing spend but marketing activities. Economic uncertainties are the best time to increase your marketing activities. It's a fact [...]
Consumer behaviour has entered an ever moulding space in a post Covid world. A few of those changes consumers are willing to keep and discard the rest. That means, marketers need to be proactive in understanding the change. Empathy, Emotion, Context and Giving (EECG) is what will decide the [...]
Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it's vice-versa. In absence of balanced view of the context, [...]
To succeed in a post-pandemic world requires to prioritize your marketing and business activities. A part of it will depend on your intuitive capability and a part on design thinking abilities. The post-pandemic world will also witness new business alliances. If you are considering one such alliance then you [...]
