We have written a lot about the importance of being a resilient marketer in the midst of the crisis. However, resilience is important to navigate through the crisis in progress as well as crisis yet to come. Once this phase is over, planning the return or recovery will be [...]
Two prominent pillars of design thinking are the abilities for systemic reasoning and intuition. The former helps in breaking the complexity of a problem and when combined with latter it helps in visualizing the ideal future state. Customers lie at the focal point of design thinking. However, the beauty [...]
The COVID-19 crisis hasn't only impacted you but an entire spectrum of your internal & external stakeholders. Think customers, employees, operations, supply chains et al, the crisis has shifted everything to new ways and dimensions. This is the time where the importance of agnostic consulting companies increases manifolds. You [...]
Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]
