As India transitioned from one lockdown phase to another amidst the Covid-19 crisis, it seemed the priority all of a sudden shifted from the health & survival of the marginalized class to the sheer pleasure of intoxication. Is the move to allow liquor sale in the midst of the lockdown only about the state’s revenue? The answer is “Yes” and “No” both.
Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]
This post is in continuation to our earlier post on “The Art & Science Of Storytelling”. The question was, how to unleash stories for your business and brand? The answer is, it’s not magic but something to do with neurons. It’s natural for humans to associate with things of [...]
Is it only the Art of Storytelling that matters or Science and Maths as well? Humans are hardwired for stories. We are not saying this but, science. The importance of storytelling in business & marketing is known since ages. There is hardly any brand that do not harness the [...]
