WFH: What’s your Defination
WFH is neither "Work from Home" nor a new normal. Unlike what many of us believes, remote working isn't something that happened in last few decades. It is there since pre-renaissance period. What has changed across those years is the objective behind WFH or remote working i.e. being a necessity or compulsion or choice or desire or anything else. [...]
Opportunity amidst adversity
COVID-19 has taken a massive hit on companies across industries. The quantum of damage could easily be visualised through the fact that despite every piece of projects, teams, departments, and divisions moving online, the traffic growth for most of the industries has fallen in negatives. This is neither a time to talk business, nor a time to practise marketing [...]
The Story of BMW Logo
BMW and its Logo: The Brand Story BMW was originally an aircraft manufacturing company. It was Germany's lost in the World War 1 that made it a car manufacturer and a brand that we know today. It was the Treaty of Versailles that marked the end of the first world war. According to the treaty, all aircraft manufacturing companies [...]
The World in 2025
Are you staring at 2025 for your business growth? Here are a few of the changes in progress around which you can plan your growth strategy. Manufacturing output & productivity optimisation through digital intervention: Existing manufacturing supply chains are inefficient and inflicted with too many bottlenecks. By 2025, the supply chain status quo is expected to change- giving birth [...]
Unscrew the B2B Marketing
The engine of B2B marketing rides on inspiration. If your marketing can't inspire business leaders then it's as good as speaking to a deaf. This seems like an insurmountable challenge in the current times of information overdose. This is not about applying "The Six Thinking Hats" approach, as pioneered by Dr. Edward De Bono. Decision making is a complex [...]
Content Plan
Content builds engagements. Engagement translates into relationships. Relationships should be transparent. Transparency enhances trust. Trust drives business growth. It is as simple as this to drive your business growth. It all starts with a Content. Content strategy continues to be an enigma for many businesses across the globe. If you are one such business or marketer then here's something [...]