Digital innovation is all around us and it's reshaping the future like never before. From self-driving Tesla cars to autonomous Uber taxis to Alpha Go- digital innovations are having a profound impact not only on businesses but, society and economy at large. One of the reasons businesses fail at digital [...]
Of all the major shifts/transformations that businesses are gaping across the globe, reinventing operational model is the most common and inevitable one. No points for guessing that the need is driven by digital evolution. The digital technology has transformed every business into a services business, irrespective of whether it is [...]
Purpose Driven Marketing: Does it always sets you apart from your competitors? No is the answer. - The value of purpose-driven marketing lies in its ability to convince the customers that the message is true and not just a marketing gimmick. We help you unlock the value of your [...]
How You Approach Innovation Is The Problem Every time I read “Reducing sales prospects due to weak business cycle” cited as a reason for decreasing share of innovators in businesses, I sigh!! Isn’t that’s one of the problems that innovation needs to solve? Genuine innovations are hardly affected by the [...]
