Consumer behaviour has entered an ever moulding space in a post Covid world. A few of those changes consumers are willing to keep and discard the rest. That means, marketers need to be proactive in understanding the change. Empathy, Emotion, Context and Giving (EECG) is what will decide the [...]
Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]
Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it's vice-versa. In absence of balanced view of the context, [...]
We have written a lot about the importance of being a resilient marketer in the midst of the crisis. However, resilience is important to navigate through the crisis in progress as well as crisis yet to come. Once this phase is over, planning the return or recovery will be [...]
