Branding hacks to follow in Post COVID time. Authenticity, no matter how small, always wins over the generic big. Brands should pay attention to the specifics. User psychology will matter more for brands to stand out with a true human face. It's not bad usability that always kills a [...]
Until the spread of COVID-19 pandemic, a large part of B2B marketing strategy used to hinge upon the annual cycle of trade shows, seminars, and exhibitions. In post-covid world that cycle stands as broken as the global supply chain. The barriers for face-to-face business are at an all time [...]
Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]
This post is in continuation to our earlier post on “The Art & Science Of Storytelling”. The question was, how to unleash stories for your business and brand? The answer is, it’s not magic but something to do with neurons. It’s natural for humans to associate with things of [...]
