A while back LinkedIn and TNS conducted a survey research to find out how social media is driving growth for small and medium businesses. The outcome of the research applies not just to SMBs but startup and fortune companies as well. It’s not surprising to learn that SMBs are continually [...]
One fact which can’t be overlooked is that digital market is here to stay and is expected to evolve further in coming days. One way or another it’s going to be an inevitable need for any organization to adopt the adaptive model, the earlier the better. The future lies in empowering your employees to understand the pulse of millions of customers on the social platform.
Digital Market isn't a Bubble but a Ballon. The contemporary digital market is ever changing, ever evolving, ever expanding and a disruptive place where no framework applies. It’s the same with GTM framework as well. Businesses can’t just expect to “Go-To-Market” and create a dent. In a Coconut shell, the traditional approach to GTM is passé. To desire a GTM is no longer NORMAL. The new normal is to aspire for a GTSM i.e. Go-To-Social-Market. It’s no longer about just going to the market, but going with a specific Goal like branding, positioning, engagement, support, sales, etc.
What's DEEM? You business may sound DOOM! if digital not adopted well to reach out to your audience and customers. DEEM is a concoction of motley demography, myriad culture, and multifarious opinions; yet keeping you networked and Linked-In. How are enterprises responding to the new age media and online marketing?
