Branding Hacks
Branding hacks to follow in Post COVID time. Authenticity, no matter how small, always wins over the generic big. Brands should pay attention to the specifics. User psychology will matter more for brands to stand out with a true human face. It's not bad usability that always kills a brand, but sometimes lack of clarity & motivation does. There [...]
B2B Marketing in Transition
Until the spread of COVID-19 pandemic, a large part of B2B marketing strategy used to hinge upon the annual cycle of trade shows, seminars, and exhibitions. In post-covid world that cycle stands as broken as the global supply chain. The barriers for face-to-face business are at an all time high. Digital, unquestionably, will be the new winner. The barriers [...]
Marketing In The Digital Age
How To Grow Faster Than The Market? Set your marketing goals for 2020 the right way Growing faster than the market requires your marketing to be intentional, conscious and disciplined to create a roadmap that's all about growth. Least to say, the roots to outpace the market still lies in "Organic" and more than one path as mentioned below: [...]
Digital Transformation and Strategy
Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, or Who adapts faster The question could easily be answered [...]
The Art & Science of Storytelling 2.0
This post is in continuation to our earlier post on “The Art & Science Of Storytelling”. The question was, how to unleash stories for your business and brand? The answer is, it’s not magic but something to do with neurons. It’s natural for humans to associate with things of fun or pleasure than the pain. Humans are hardwired to [...]
The Art of Storytelling
Is it only the Art of Storytelling that matters or Science and Maths as well? Humans are hardwired for stories. We are not saying this but, science. The importance of storytelling in business & marketing is known since ages. There is hardly any brand that do not harness the power of storytelling. There is hardly anyone without an untold [...]