The person sitting across the table stare at me blankly for quite a time when I said ROI on marketing may never be optimum if it doesn’t pillion rides an analogy. It’s like creating your own storm for the rain to come than doing anything under the pseudonym wishful marketing. [...]
It’s not uncommon to witness horde of e-commerce companies designing strategies around the digital media. And, one market which has become a cauldron of e-commerce companies is India. From regional minnows to international heavyweights, the market has become a beehive buzzing with strategic decisions and tactical plans. A large market size (1.2+ Billion Population), young and aspirational consumer base, ever increasing digital revolution, and adoption of new age technology are some of the factors adding to this line-up.
A lot has been spoken and said about India, yet less has been said about the country. Few random searches over the most intelligent specie of our time, Google, is all it requires to get acquainted with the common jargons every trade Pundits, economists, or CEOs speak relative to India. [...]
It requires myriad skill to succeed as a startup and be coined as a wizard entrepreneur, unless until you have that special affection towards self proclamation. One common question I always face is “What do I need to do to be successful as an entrepreneur or with my startup?” The [...]
