The person sitting across the table stare at me blankly for quite a time when I said ROI on marketing may never be optimum if it doesn’t pillion rides an analogy. It’s like creating your own storm for the rain to come than doing anything under the pseudonym wishful marketing. [...]
Marketing has become more than marketing, something that requires opposing skills for a business to succeed.
Marketing has always been an enigma around which businesses could be found speculating. While, it’s recurrent to find people or business confusing marketing to sales, the mystery becomes quandary upon inclusion of stuffs like positioning, branding, communication, digital, social, content, pricing to name a few. Deep dive into each and [...]
It’s not uncommon to witness horde of e-commerce companies designing strategies around the digital media. And, one market which has become a cauldron of e-commerce companies is India. From regional minnows to international heavyweights, the market has become a beehive buzzing with strategic decisions and tactical plans. A large market size (1.2+ Billion Population), young and aspirational consumer base, ever increasing digital revolution, and adoption of new age technology are some of the factors adding to this line-up.
