The COVID-19 crisis hasn't only impacted you but an entire spectrum of your internal & external stakeholders. Think customers, employees, operations, supply chains et al, the crisis has shifted everything to new ways and dimensions. This is the time where the importance of agnostic consulting companies increases manifolds. You [...]
Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]
The luxury of time that marketers used to enjoy until a few months back has disappeared after Covid-19. The new world is highly fluid that changes every day. Digital strategy in the fluid surroundings shouldn't be thought for months or years but days or weeks. In a way, the pace [...]
VUCA is an acronym that was first used in 1987 to stress the importance of resilient leadership. It's only in 2002 when the acronym started being used and discussed frequently. Thereafter, it got widely associated with strategic leadership in almost everything. VUCA stands for Volatile, Uncertain, Complex, Ambiguous. These are [...]
