Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]
Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in [...]
A newspaper goes through many hands before reaching your doorstep. The same applies to all those tweets and social media posts. It goes through various eyes before reaching you. It's easy to know the first individual that interacted with your post. But it is not easy to know the [...]
Do you increase or decrease your marketing spend during economic uncertainty? This is one common question making rounds on internet since the spread of covid. I believe it's not about marketing spend but marketing activities. Economic uncertainties are the best time to increase your marketing activities. It's a fact [...]
