digitalmarketing

21 07, 2020

Marketing Transformation Maturity Model

By |2020-07-23T14:59:55+05:30July 21st, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , |0 Comments

Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]

18 03, 2020

Digital Transformation and Strategy

By |2020-07-01T16:24:03+05:30March 18th, 2020|Categories: Digital Thoughts|Tags: , , , , , , , , , , , , |0 Comments

Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]

28 01, 2020

Digital Transformation: Unlocking The Value

By |2020-02-12T12:05:29+05:30January 28th, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , |0 Comments

Digital innovation is all around us and it's reshaping the future like never before. From self-driving Tesla cars to autonomous Uber taxis to Alpha Go- digital innovations are having a profound impact not only on businesses but, society and economy at large. One of the reasons businesses fail at digital [...]

7 01, 2019

Do You Innovate or Imitate Innovation

By |2020-07-22T07:46:37+05:30January 7th, 2019|Categories: Blog|Tags: , , , , , , , , , , , , , , , |0 Comments

How You Approach Innovation Is The Problem Every time I read “Reducing sales prospects due to weak business cycle” cited as a reason for decreasing share of innovators in businesses, I sigh!! Isn’t that’s one of the problems that innovation needs to solve? Genuine innovations are hardly affected by the [...]

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