Innovation

3 08, 2012

Start-Up & Valley of Death; #2 Marketing & Sales Perspective

By |2018-01-25T04:28:06+05:30August 3rd, 2012|Categories: Blog, SME and Startup, Startup|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

If change is the only constant then one thing that prolongs the onslaught of that constant is “Lethargy”. As an entrepreneur or the Start-Up business one should always try to take the road less traveled by to make the difference and achieve the desired result. The road less traveled could [...]

18 06, 2012

Go-To-Market- LIE to be Unique & Create Sustainability

By |2018-01-25T04:28:08+05:30June 18th, 2012|Categories: Blog, Functional Practices, Solutions, Startup|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |1 Comment

One word, apart from Trending, that we often come across these days is “Launch”. One way or another, the word touches every one of us. A new smart phone or a hedge fund or a space ship or an IRBM, everyone is about to launch a thing or two. And [...]

7 06, 2012

Social Media Planning- Rocket Science or Child’s Play?

By |2018-01-25T04:28:09+05:30June 7th, 2012|Categories: Blog, Functional Practices, Services|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not every day that an algedonic situation of a Mouse, a Lion and a Tortoise coming together at a crossroad happens. Actually, it was the Mouse and the Lion that came there while the Tortoise was enjoying something. The Mouse churns out tales to avoid being eaten by the [...]

31 05, 2012

Problem of defining the problem & Einstein’s solution

By |2018-01-25T04:28:09+05:30May 31st, 2012|Categories: Blog, Small, Medium, Emerging Businesses, Solutions, Startup|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |1 Comment

You need know the problem in first hand before reaching out for solution. There are solutions to solve the problem and then there’s an absolute solution to solve an absolute problem. The ability of the solution to solve the problem is directly proportional to the extent to which the problem is being understood and defined. Having a problem is part and parcel of life and that shouldn’t be the problem, but expecting not to have a problem by adopting ostrich-head-in-the-sand approach is a problem. We often find peoples claiming that someone drowned because he fell in water. No dude, he drowned because he didn’t know swimming. The problem isn’t with water but with him not knowing how to swim. Don’t confuse inconvenience with problem.

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